Advertising, Stereotypes, and Asking Brands to Do Better (The F Word: Let’s Talk Feminism and Gender)
Two advertisements on shared on social media channels caught my attention this week. They were from two different brands, two different industries and had two different types of messaging. One was a billboard from a leading localsupermarket chain that portrayed a woman standing in a supermarket alongside the following copy “because you would rather be in the kitchen than a queue. Visa is now your express lane” (The company has since retracted the ad in question and issued an apology on their Facebook page). The second was a TVC from Vicks that told a story of a transgender mother from the viewpoint of her adopted daughter, and said daughter questioning why her mother is denied basic civic rights. Very different in every sense of the word.