Colombo Fashion Week 2014: BrightSparks!
Its an amazing chance for the young hopefuls to avoid to the struggle to find a market/investor and have a clear shot at selling their designs. Bottom line? Use online retail marketing to get the jump start!
Already three days into the program - there are some amazing designs being showcased - you can check out the Vine channel to see what designs have already strolled the ramp. The designers have shot 6-second clips of their designs to showcase the essence of their collection. Personally I have my eye on Jayani from Raffles and Chamindi from University of Moratuwa. Jayani's designs look very sophisticated and international while Chamindi has a fun, colorful vibe going on that makes me want to go to the beach.There is also something in it for you! Have a look at #DialogBrightSpark on Twitter and Facebook and vote for your favourite designer - you could win tickets to the BrightSpark after party to be held on Saturday! Models and fancy party - life is just great like that sometimes! You can also vote for your favourite collection here
There seems to be a world of potential in these young designers - kudos to Dialog for making BrightSparks happen and give them a chance at making it for real.